Whenever we are talking about a site, we are actually talking about how good it is, especially if it’s a business website. The site is the first thing that people see about a business when they’re making their
research about a certain topic. So, your website should be the best of the best to be able to attract and keep visitors there or better said – to make them look out for you, not just online but also offline, if your business is available so too.
Here are some steps that should help you in determining how to get the most out of your business site, no matter if you’re at the beginning of your career as an entrepreneur or if you already have some experience:
Step 1 – Set and follow the goal
You should know what purpose has your site – is it intended just to support your business or are you trying to make profit? No matter if you are trying to sell clothes or books, if you offer just information or if you want people to sign up to receive your newsletter, you should know all this from the start. If you have these things firmly set up, you can design your site accordingly. If you don’t plan to build a site from scratch, you can renew your existing site so that it will meet your expectations and will get visitors’ attention.
Step 2 – User-friendly
This is an important step in designing your site. If viewers or visitors don’t find a personal connection on your website, they will leave soon enough. An eye-catching design, a friendly interface, an easy availability and an engaging content can and will keep all interested people on that page.
To keep up with the latest web designs, there are certain points to be followed for a user-friendly interface, like a simple layout design and navigation. Also, the text shouldn’t be too crowded or too small. A perfect paragraph is made out of sentences of 12 to 15 words and is up to 5 lines.
Keep in mind that online, people are reading differently than offline. They tend to scan through the page so there should be headings and meaningful sub-headings to make it easier for readers.
Step 3- Good content
Everyone says this, but this has a different meaning for different people. For every business site there is an appropriate style of writing engaging content. A well-maintained content that is regularly updated will be likely to attract more visitors. If a page doesn’t get new content regularly, then people will eventually forget about it.
Step 4- Quality in photos
A trendy approach for a business site is given by the personal imprint. This means that people want to see the people behind the business. Adding a personal photo – and make that a very good quality photo – will determine people to link easier to the site. Quality is required for all the images uploaded – this may require a professional photographer, but it will bring better results in the end. If, for example, your site deals with home improvement or an e-commerce site, a piece of advice would be to invest in quality photography.
Step 5 – Analyze
This should be done for every business site, because this tool will show you who accessed your page. There are plenty of free available tools that will give you an idea of what people are searching, what pages did they accessed, what devices did they used to get to your page or even what their location was. These numbers will help determine where should you change content or what people mostly like.